What is The C-T-P-M Process?
and Why Should You Care

The Smarter Way To Build Your Online Business Using C-T-P-M

Unless you are a well know brand, like Argos, Asda, or Walmart - people don’t know you or your business and as such are not searching for your business online. This is where the C-T-P-M process plays a significant role.

C-T-P-M stands for Content – Traffic – PRE-sell – Monetization and is the process of building your own website business and personal brand of ONE.Please read through the more detailed explanations below

Content -  Web users search for information and for solutions to problems which they are currently experiencing.They are not looking for you or your business –as  they don't know you (yet!). They seek information and answers to their problem or pain. Give it to them and convert your knowledge into in-demand content and answer their burring questions.

Traffic: Your content ranks well at the search engines, web searches find you through your content and click through to your site. The more content - the more traffic (potential customers) your web site will receive. Without your own traffic you don’t have a business, the only other alternative is to buy your traffic using PPC (paper click marketing) which can be fairly expensive.

PRE-sell You’re Visitors: Most web sites are designed to sell straight away; this is the wrong way to sell on the net. Instead your web site will offer great PRE-selling content, which defines you as an expert in a way that builds trust and relationships with your potential customer. The end result is to PRE –sell not sell your business products and services to your customers.  

Monetize: Now you are in a stronger position to monetize your traffic, because people know and trust you. They are more open to buy from you or consider recommendations that you make. Ultimately people do business with people they know and trust. And because you have taken the time to PRE-sell instead of sell your business this puts you at a huge advantage over you competitors

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This process gives you a unique benefit and allows you to generate targeted traffic, and build those all important relationship with your customers for the long-term.We build all our web site using the C-T-P-M method giving your business the best chance to succeeded online.Please contact us on 0800 043 1408 or email us or for our complete website building packages please see here

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