The Website Building Process -
What 99% of Web Designers Don't Do For You
If you’re considering building or have someone else create any type of web site for your business. Below are some crucial steps that need to take place for your potential website to work well for you.If you know very little about how a website is put together this information will give you a good idea of what is involved in website building process.
Knowing this process could save you money, time and the prospect of owning a non performing website. Arm yourself with this knowledge and then ask any website designer, how they intend to build your website business. Without all of these necessary steps, your website will struggle on the net and you will be wasting your hard earned money.
Website Building Process in 8 Crucial Steps
- Conduct precise online market (keyword) research – find the keywords that your target market is using online to describe your services or products. This will include Lateral and vertical brainstorming; analyzing supply and demand data which ultimately decides the best keywords that represent your business.
- Start competitive research; find out more about your competition, what they’re doing online, what keywords they are using. We gather this information to give you an idea of what you are up against, and to find out how strong the competition is online. This will also uncover some additional keywords, and determine the aggressiveness of their marketing strategy which gives us a good base line to start from.
- Select an effective domain name -- unifying business concept; searching available names; registering a suitable name to reflect your business
- Creating an appropriate web design look and feel for your business, clean, sharp and professional
- Develop original site content – organize keywords and potential content into a site blueprint so we know exactly how to build and populate, optimize each page. Using keywords from keyword research (point 1) and making sure the content is compelling, relevant and unique.
- Create Search-Engine-friendly pages -- analyzing page content; incorporating keywords from keyword research; organizing content into tiers and creating a site friendly architecture.
- Incorporate PRE-selling techniques -- using e-mail giveaways; offering downloadable e-books; offering free online courses, newsletters sign up.
- Promote the business in multiple ways -- free Search Engine traffic, link building, local search, Google maps, social media etc.
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As you can see this is a through process – Unfortunately most web designer's/companies only focus on points 3, 4.They leave out the most important parts of your website business which is the foundation and road map to your success.
Don’t take the chance with your website business; failing to plan is planning to fail. We provide you with a solid blueprint, competitive research, keyword analysis, market research, SEO, relationship building and much more, because that’s what it takes nowadays to build a successful website business.Please take a look at our complete package details here or contact us or request a call back here.
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