Video Marketing For Your Business

There has never been a better time to gain extra exposure for your products and services than now, and by using the power of video marketing.But just like content on your web site your video should answer a question, solve a problem or educate your visitors, rather than simply advertising you and your business.This goes a long way in building trust and firmly placing you as an expert in the minds of your potential customer.

Viral Video Marketing

Producing a straight out video (commercial) about "you and your business” will probably do you no favors and kill any chances of your video ever becoming viral .Viral marketing provides your video with the chance  to be seen by hundreds or even thousands of people for free. The best way to achieve this is to offer some great tips, advice and helpful information that will genuinely benefit someone. This makes your video more likely to be passed along and shared with others.

See an Example of Using Video For Marketing.

The video shows how successful video should be used within your business and how a loan company is producing some very good results by providing their customers with helpful, educational based videos. This not only builds credibility with their customers but also provides them with a helpful resource that they begin to know and trust

Below is a basic video produced for one of our clients who has just completed building the first ever running Lancia beta supercharged injection engine, and wanted to show it off. We helped with the video which seems kind of uninteresting unless you are a Lancia enthusiast and can appreciate the amount of skill and work that went in to the conversion process.

	Here is a basic video filmed for one of out clients for their web site The video also appears in Google natural search results. Type " lancia beta engine video " into the Google search box Try it and see opens new window

 

 

This video has been viewed hundreds of times on You Tube alone which is not a great deal, but considering that this is a specialist area, (and a test video) has yielded some good results. This video also appears in Google normal search engine results which has also produced a steady stream of video viewers who in turn visit the Lancia website requesting more information on products and services

Video can offer you and your business some very exciting promotional opportunities as long as you focus on your customers needs and not on what you want to sell.For more information and ideas on using video marketing as part of your business please also read using video to promote your business

 

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